Start Geotagging Your Photos for Local Search

Geo Tagging

Did you know geotagging your photos can mean more local sales for your business?

Yes, it does more than remind you where you snapped your photos!

Used effectively, geotagging can improve the web visibility of your business to customers in your location.


In an online world where competition for customers is as fierce as it can get, this feature can make a difference when you’re trying to build your bottom line.

In this article, we will take a deep dive into the basics and concepts of geotagging, and show you how you can use it to master local search[1].

Let’s get into it!

What is Geotagging?

Geotagging is the process of adding geographical information, such as the name of a place, and GPS coordinates, to digital photographs and videos.

In short, geotagging describes the exact place a photo is taken.

Admittedly, the phenomenon owes its popularity to the ease of capturing location details in our photos.

A few years back before smartphones and cameras with in-built GPS systems hit the market, geotagging was a bit complicated.

You had to move around with a separate GPS unit to track your location, and then use a special software to transfer the geodata to your digital images.

Today, all you need to do is enable the geotagging feature on your smartphone or digital camera. There are powerful applications for android[2], iOS[3], and Windows[4] that you can install on your devices to improve your geotagging experience.

How to View Geotag Information (Metadata) on Your Photos

Geotags in photos are stored as EXIF Data.

On most devices, you need to select an image and look around for “Get Info” or “Properties.”

There are also third-party applications designed to help you view the metadata embedded into your pictures.

Your Photos are Geotagged, What’s Next?

Geotagging your photos is the first step to making them useful to your business.

The next step is to plug them online and let internet users find them.

Attach Them to Your Blog Posts

Adding the photos to your blog posts is an ideal way to unleash the power of geotagging.

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