7 DIY SEO Tactics for Companies Not Ready to Hire a Consultant


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Anyone who has ever registered a domain name can tell you that there is no shortage of people out there willing to sell you [1] services (SEO[2]). While I fully endorse a business’s decision to work with an SEO consultant (full disclosure: I am one), there is quite a lot that you can do on your own to help your website rank better in [3].

If your budget isn’t quite there yet, or you would rather have more control over your website’s marketing, these seven do-it-yourself SEO tactics may help you. These tactics can also help you become a better SEO consultant if you already have a couple of clients.

Related: SEO Strategy in 2017: What’s Most Important?[4]

1. Check your onpage optimization.

Onpage optimization is basically the process of changing your website in a such a way that makes it easier for [5] like Google to read and understand. Search engines being able to read and understand your website has a direct impact of where you’ll wind up in the search results.

While it’s easy to spend hours talking about proper onpage SEO[6] techniques, the short version is have the keyword(s) you want to rank for in the title, headline and meta description of each page of your website.

If you’re running WordPress, the free SEO Yoast plugin makes it simple to put your keywords in the right places. For other platforms, like Weebly or Squarespace, there are options to edit your website’s metadata information as well, though the simple checklist format of SEO Yoast should make using WordPress all the more tempting.

2. Claim your Google My Business listing.

This might seem a little basic for those with a bit of marketing experience, but you would be surprised how many businesses out there have an unclaimed Google My Business listing. Claiming, completing and optimizing your Google My Business[7] listing is essential for being able to rank for local keywords. That is, keywords that focus on a specific spot — for example, “Long Island Plumber” or “Iowa City Chiropractor.”

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